Choosing the right Domain Name for your website or blog is one of the first things you need to think about, and it can be a real challenge to get this right. There are a few things you need to consider and we discuss these in detail.
How to choose a Domain Name for your website or blog
Starting a new website or blog can be an exciting prospect, and choosing the right Domain Name is one of the first difficult decisions you have to make. You want to ensure the Domain Name matches the subject you’re going to write content on, so if you’ve not considered this yet; it’s unlikely you’re going to choose the right Domain Name. If you need help on what to write about take a look at our article Want to create a blog or website but unsure of what to write about.
Domain names come in all different varieties and you get names that describe exactly what the site is about, and you also get whacky Domain names that have nothing to do with the content. So it can be really difficult to decide on the type of Domain name to choose. It depends on your website content and your target audience.
What type of blog or website are you creating?
If you are creating a website for a business, such as to advertise your services as a plumber, then you’ll definitely want to try and ensure the Domain name you use is relevant to that service. Ideally you want to ensure you have the word ‘plumbing’ or ‘plumbers’ in the Domain name.
If you’re creating a website or blog for pleasure, or a website that will provide visitors with information, then you can be a bit more flexible. However, it’s still a good idea to try and use a Domain name that still has relevance to the content you’ll be writing about.
For example, if you have a great interest in music and want to write content about your favourite artists, then you’ll ideally choose a Domain name with the word music in it. It is without question that Domain names such as www.music.co.uk or www.music.com have already been taken, so you need to be creative.
It’s not too difficult to come up with a Domain name with a variance to the exact subject of ‘music’. You could for example just change it to www.ilovemusic.com, but again this will most likely be taken, but hope it explains the point on being creative to get a Domain name that’s available.
When you don’t need to use the main subject in your Domain name
As already mentioned, in most cases it’s not a wise idea to use a Domain name that has no relevance to the content you’re going to write about on your blog or website. This doesn’t mean there may not be times when a whacky or unusual Domain name isn’t the right choice, and this depends on what your website is going to be about.
An example of this is yahoo or bebo; neither of these Domain names explains what the website is about, but these websites are aiming at building a strong brand, and before creating these websites I am sure the owners had big plans of what they wanted to achieve. Creating a brand is really hard work, but if this is your intentions, then go ahead and try and think of a whacky or unusual Domain name for your website or blog.
Unusual names do serve a purpose and it’s generally all about brand and image. I cannot imagine bebo being as successful as it once was, if they used a Domain name such as www.socialnetworking forteenagers.com. For sure, this definitely lets the visitor know what the site is about, unlike bebo, but it doesn’t really give any chance to build a cool and on trend brand.
Try to avoid over descriptive Domain names
We show above how you could look at using an unusual name for your Domain name, or to try and find a Domain name with the main subject in the Domain. There is the other end of the spectrum, and you’ll find websites like this on the internet. For example, you might get website names such as www.solicitorsinlondon.co.uk or www.electronicgadgetstorenewyork.com.
These Domain names are overly descriptive, and may work in some instances, but generally speaking they come across as really boring and stuffy, and are the type of Domain names that were created many years ago when the internet was first born. These days it’s much better to try and be a bit more creative with your Domain name.